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Perspective Changes Everything

An excellent talk by Rory Sutherland, member of the ogivly group on how value of things is purely subjective. He has also published a book on this which is called the wiki man.

As a reseacher being involved in communication science, economics and computer science, I see that it the same way that the most interesting ideas evolve in between domains, as for example networks science and marketing. In a way this made me think about interest based social networks can be used for social media marketing or marketing in general. The simple fact that people have interests and connect with other people because of these interests is already enough to dramatically change how targeting is done in marketing. These days you are no longer needing focus groups or social millieus to find out what people like. The will simply tell you in social media, and beyond that the will tell you which person is the most important person they turn towards, if they want some good info for this interest. I will think about this on that sunny monday morning 🙂




About plotti2k1

Thomas Plotkowiak is working at the MCM Institute in the Social Media and Mobile communication group which belongs to the University of St. Gallen. His PhD research in Social Media is researching how the structure of social networks like Facebook and Twitter influences the diffusion of information. His main focus of work is Twitter, since it allows public access (and has a nice API). Make sure to also have a look at his recent publications. Thomas majored 2008 in Computer Science and Economics at the University of Mannheim and was involved at the computer science institutes for software development and multimedia technoIogy: SWT and PI4. During his studies I focused on Artificial Intelligence, Multimedia Technology, Logistics and Business Informatics. In his diploma/master thesis he developed an adhoc p2p audio engine for 3D Games. Thomas was also a researcher for a year at the University of Waterloo in Canada and in the Macquarie University in Sydney. He was part of the CSIRO ICT researcher group. In his freetime thomas likes to swim in his houselake (drei weiher) and run and enjoy hiking in the Appenzell region. Otherwise you will find him coding ideas he recently had or enjoying a beer with colleagues in the MeetingPoint or Schwarzer Engel.


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